Microsoft Windows 10 has finally arrived. The wait is over and everyone that can is downloading a free copy. What is all the excitement about Windows 10? After the slow uptake of Windows 8 and 8.1 is Windows 10 really a great improvement?
Microsoft Windows 10
Microsoft is moving Windows away from its heritage of enabling a single device into a world that is more mobile, natural and grounded in trust. The new thinking is that technology must be behind the scenes. Your apps, services and content must move with you across all your devices seamlessly and easily. It must also be secure and private.
A Free Copy Of Windows 10
Microsoft has always been known to have an outstanding marketing department and they have come up with a gem of an idea to give Windows 10 away for free for a year. Unfortunately all the good intentions have been tarnished by the lack of transparency around the working of “free upgrade”. Is it free for a year, or free for the lifetime of the device that Windows 10 is installed on? A very interesting article by Gordon Kelly http://www.forbes.com/sites/gordonkelly/2015/06/17/windows-10-free-for-1-year-what-happens-next/ throws some light on the confusion and lack of transparency the wording of the “free” copy of Windows 10.
Privacy Concerns – Windows 10
One major issue that has occurred in Windows 10 is that of privacy. Firstly, by selecting the “express settings” upon first boot, you are actually agreeing to send a lot of data to Microsoft.
Free Upgrade – The Small Print
According to the Microsoft small print, Windows 10 is available to all customers running Windows 7 and Windows 8.1 on condition that they upgrade during the first 12 months after Windows 10 is released. After upgrading a device to Windows 10, all patches and service packs will be available free of charge for the supported lifetime of the device.
Microsoft plans to coax consumers into upgrading to Windows 10 by offering it for free for the first 12 months. How is this going to affect their bottom-line? Also, a constant flow of free upgrades will negatively affect the computer manufacturers who historically have depended on computer upgrades to kick-start new hardware sales to the consumer and enterprise markets.
A New Update Cadence
Microsoft has listened to their enterprise customers who have complained that they cannot keep up with the continual update stream and new versions every three years. In an attempt to get these customers back into the fold Microsoft has introduced a conservative track that Gartner has labelled “long-term servicing”. This is aimed almost exclusively at the enterprise customer.
The plan is to take all the consumer speed updates and release them as a single update pack, without changing the features available. This cadence may give enterprise customers more time using a fixed feature set and allow them to upgrade only when new features are required.